Turn Values Into Action.
Turn Action Into Advantage.
The Rising Kind helps you focus on what matters, take action quickly, and build a business that’s more trusted, more resilient, and better positioned to grow.
You started this business to do something that matters.
Maybe you've been doing good work quietly for years and you're ready to make it real, measurable, and lasting. Maybe you feel the gap between your values and the way your business actually operates. Maybe you're trying to build something worth handing down, selling, or scaling and you want to make sure it stands for something when you do.
Whatever brought you here, you're in the right place.
The Rising Kind helps mission-driven businesses close the distance between what they believe and how they operate through strategic consulting, certified B Corp guidance, and a framework that turns your values into your competitive advantage.
THE CHALLENGE
Most businesses that care about impact get stuck in one of three places.
They care deeply but don't know where to start. They've started, but the work is scattered and unmeasured, and they can't point to what it's actually doing. Or they've built something real, but the culture, the structure, and the strategy aren't aligned, and they can feel it.
Good intentions don't build systems. Mission statements don't change industries. And passion, on its own, doesn't create the kind of business that lasts, attracts the right people, and earns real trust.
What you need is a clear path from the values you hold to the impact you want to create.
Introducing the
Values to Impact Framework
This isn't a checklist or a consulting playbook borrowed from somewhere else. It's a progression built around how mission-driven organizations actually grow, moving from the inside out.
1
Values
Everything starts here. Before strategy, before certification, before culture, you need clarity on what you actually stand for. Together we build a theory of change that connects your core values to your business model, so your purpose isn't a paragraph on a website. It's the operating principle behind every decision you make.
Areas of Focus
Core Values
Theory of Change
Business Alignment
Purpose Clarity
2
Systems
Values need scaffolding. We use the B Corp Impact Assessment as the organizing framework to embed your commitments into how your business actually runs: governance, operations, supply chain, community, and environment. If you're thinking about exit, succession, or ownership transition, we also explore whether structures like co-ops, ESOPs, or benefit corporations serve your mission better than what you have now.
Areas of Focus
SOPs & Workplace Policies
B Corp Certification / Re-Cert.
Co-ops / ESOPs Transition Support
Code of Ethics
3
Culture
Systems hold the structure. Culture holds the people. Using leadership development and universal design principles, we help you build workplaces of belonging where talented, values-aligned people can contribute, grow, and stay. In a world where retention is increasingly tied to meaning, this is competitive strategy, not just good values.
Areas of Focus
Workplaces of Belonging
Leadership Development
Universal Design
Retention & Growth
4
Impact
When your values, systems, and culture are aligned, you're ready to move beyond your four walls. We help you identify opportunities for collective action, advocacy, and coalition building that create change beyond what any one business can do alone. And we help you tell the story of what you've built, developing the language and channels to communicate your impact credibly to the stakeholders who matter most to your mission.
Areas of Focus
Collective Action
Advocacy & Policy
Impact Communications
Stakeholder Engagement
Coalition Building
Why this work matters NOW.
The federal government may be stepping back from sustainability commitments, but the rest of the world isn't waiting. The pressure on businesses to operate responsibly is coming from multiple directions at once, and it's only getting stronger.
The regulatory tide is already here.
The EU's Corporate Sustainability Reporting Directive (CSRD) entered into force in January 2023 and requires companies to publicly disclose detailed environmental, social, and governance information. It's estimated that nearly 50,000 companies will ultimately be required to comply, including US companies with EU operations. And where Europe leads, California follows. California's SB 253 and SB 261, passed in 2023 and updated in 2024, are now the most comprehensive corporate climate disclosure requirements in the US, with a reach that extends well beyond California because the revenue thresholds capture companies nationally, not just those headquartered in the state. The direction of travel is clear: transparency about your impact is becoming a legal requirement, not a choice.
Your insurer is paying attention, even if Washington isn't.
Insurers are integrating ESG metrics, including carbon intensity, board diversity, and supply chain transparency, into underwriting decisions, and companies with strong ESG frameworks may benefit from more favorable premiums or enhanced coverage terms. A survey of international insurance underwriters found that 70% already have, or are planning, a strategy to integrate ESG aspects into the underwriting process. Put simply: your sustainability practices are starting to affect your ability to get coverage and what you pay for it.
Your customers are voting with their wallets.
Nearly half of Americans (49%) reported purchasing an environmentally friendly product in May of 2024, up from 43% the year before. A PwC survey of more than 20,000 consumers across 31 countries found that 80% say they are willing to pay more for sustainably produced goods. And 85% report experiencing the disruptive effects of climate change firsthand, which means these preferences aren't abstract.
They're personal.
Your future employees are already asking.
More than 75% of millennials and Gen Z individuals prefer to work for companies that align with their environmental values. These are the people you are competing for right now. A values-aligned business isn't just the right thing to build. It's increasingly how you attract and keep the talent you need.
The current U.S. administration's position on climate and DEI may feel like a headwind. But consumers, workers, insurers, and regulators around the world are moving in the same direction towards more accountability and transparency in business. The businesses that build their foundation now, when it's still a differentiator, will be the ones that lead when it becomes the baseline.
Welcome
Hi, I’m Benn. This work can feel complex and, at times, isolating. I’ve spent my career helping organizations turn values into real-world impact, and I built The Rising Kind to make that journey more supported, more practical, and more connected. I’m really glad you found your way here.
Who I Work With
Small and mid-size businesses pursuing B Corp certification
Mission-driven founders who want their business model to reflect their values
Established companies that are ready to deepen or formalize their social and environmental commitments
Business owners exploring succession, transition, or ownership structures that protect their mission
What to Expect
A discovery call is where we start. It's a real conversation, no pitch deck, no pressure. We'll talk about where your business is, where you want it to go, and whether working together makes sense.
From there, engagements are tailored. Some clients need a full Values to Impact engagement from the ground up. Others need help with one specific stage: meeting the requirements of the B Impact assessment, facilitating a culture audit, or preparing for a transition. We'll figure out what's right for you.
And if we’re not the right fit, I know plenty of other great impact strategists I can point you to that would be eager to support your work.
Ready to build a business that means something?
We Worked Well Together
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