Turn Values Into Action.
Turn Action Into Advantage.
The Rising Kind helps you focus on what matters, take action quickly, and build a business that’s more trusted, more resilient, and better positioned to grow.
Align Your Values with Action
Align your values with action to build a more resilient, enduring business. When what you say matches what you do, brand trust and loyalty grow, teams stay, impact compounds strengthening your business.
B Corp Certification
Work with a trained B Consultant and use the B Impact Assessment as a guide to deepen your impact and turn your values into action to build a more resilient business.
Tell Your Story & Power Collective Action.
Learn how to create authentic impact reports that build trust, deepen loyalty, and meet the highest global standards. Stay connected to collective action opportunities and participate in ways that create meaningful change.
The Values to Impact Framework Cohort Model
Real impact does not happen through values alone.
It happens when those values shape how a company operates, leads, and grows.
The Values to Impact Framework is designed to help you do exactly that. Not in theory, but in practice.
This is a cohort-based learning experience for business leaders doing the work. You will move through a self-guided curriculum, apply it directly to your business, and do it alongside a group of peers navigating the same challenges.
You will have access to a community of leaders, live office hours and sessions to deepen your learning, and direct access to our founder, Benn Marine, when you need a thought partner to work through real decisions.
Because this work can feel isolating and it doesn’t have to be.
The result is a stronger team, deeper trust with your customers, and a business that is more resilient, aligned, and built to last.
The first cohort is forming now. If you are ready to move from values to measurable impact, we would love to have you join.
Add your name and email address to our waitlist and you will be the first to learn when to apply to the founding cohort, space will be limited to ensure a good experience for all joining the rising kind.
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Every impact journey begins with clarity.
In this stage we help organizations articulate the change they want to create and translate their values into a clear theory of change. Together we map how your business activities contribute to social and environmental outcomes and how those outcomes connect back to the long-term success of the company.
A strong theory of change turns values into something actionable. It helps leaders make better decisions, align teams around shared priorities, and communicate the purpose behind the work.
Because businesses evolve, we also revisit this framework year over year. This ensures your values, strategy, performance, and impact remain connected as the organization grows.
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Values become real when they shape how a company operates.
In this phase we translate purpose into governance, policies, and operational practices that support measurable impact. To guide this work, we use the latest standards from B Lab as our primary benchmarking tool. These standards are among the most rigorous and comprehensive frameworks available for understanding how a business affects its workers, customers, communities, and the environment.
While many organizations pursue B Corp certification through this process, certification itself is not the only goal. Even for companies that do not intend to certify, the standards provide a powerful way to assess current practices, identify opportunities for improvement, and build systems that support long-term accountability.
The result is a business where impact is embedded into how decisions are made and how success is measured.
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Systems set expectations, but culture determines how those expectations show up in daily work.
This stage focuses on building workplaces of belonging where people can contribute, grow, and stay. Through leadership development and universal design approaches, we help organizations create environments that attract and retain talented people who want their work to matter.
Strong cultures increase morale, strengthen collaboration, and help organizations retain the people who make their mission possible.
When culture aligns with values, the organization becomes stronger from the inside out.
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No company creates systemic change alone.
The final stage focuses on identifying opportunities for collaboration, advocacy, and collective action. This may include participating in industry initiatives, supporting policy change, or joining coalitions working to address shared challenges.
Collective action allows businesses to extend their influence beyond their own operations and contribute to broader social and environmental progress.
By working together, companies can help shape markets, policies, and communities in ways that no single organization could accomplish on its own.
Welcome
Hi, I’m Benn. This work can feel complex and, at times, isolating. I’ve spent my career helping organizations turn values into real-world impact, and I built The Rising Kind to make that journey more supported, more practical, and more connected. I’m really glad you found your way here.
We Worked Well Together
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